Research: Competitive Intelligence, Competitive Advantage.

Petronio Insight’s market research team helps strengthen your battle plan against competitors in your market.

Product Analysis + Comparisons

Your competitor beats you in the “proof of concept” time and time again.  Why?  What can they do that you can’t?  We can tell you where you fall down, what features you are missing, or where you excel.

Pricing Research
How much do solutions in the market cost, and what are the customers willing to pay?

Competitive Positioning
You are coming out with a new release. How do the new features stack up against your competitors?  How do the new capabilities differentiate you against the competition?  Why does your new release make you faster, easier, more flexible, and scalable?

Custom Projects
We can perform a multitude of custom competitive projects, including performing “deep” research on your competitor’s products, services, and sales tactics; attending conferences and reporting roadmaps; and much more.

Do-It-Yourself Win-Loss Interviewing and Analysis
Do you want to perform your own interviewing and use Petronio Insight’s Win-Loss Analysis methodology and tools?  We can help by training you, and providing you with access to our software.

Contact Us for a Complimentary Consultation