Our Team

Meet the competitive intelligence professionals whose planning, research, interviewing, and analysis skills distinguish Petronio Insight’s win-loss program from others in the field.

John Petronio

John Petronio

Founder/President

John is a competitive marketing professional with thirty years of software experience that includes marketing, training and software development.

John Petronio

Founder/President

Ted Salem

Ted Salem

Senior Analyst

Ted brings more than 20 years of experience to his position at Petronio Insight. Working with leading tech companies, including Oracle and IBM, Ted held positions in technical sales, training, sales engineering, software development, and competitive analysis.

Ted Salem

Senior Analyst

Sandra Kealiher

Sandra Kealiher

Client Services

Sandra supports Petronio clients in managing win/loss programs, and assists with coordinating interview schedules.

Sandra Kealiher

Client Services

Susan Clark

Susan Clark

Editor

Susan is a published author who brings her keen eye and writing acumen to our research.

Susan Clark

Editor

Lisa Baitch

Lisa Baitch

Client Services

Lisa coordinates our interview schedule and assists with research.

Lisa Baitch

Client Services

Lisa Fruitt

Lisa Fruitt

Marketing Communications

Lisa is the founder and president of Fruitt Communications. As a Petronio Insight consultant, Lisa is responsible for branding, content development and marketing communications projects.

Lisa Fruitt

Marketing Communications

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